Customer relationship management

 1. What is the difference between customer relationship management, supplier relationship management, and employee relationship management? Give a specific example of each one.

 The customer relation management is a strategy in marketing that refers o the practices which adopted by the company in enhancing their means in handling and supervising the company’s interaction with the consumers and in monitoring the feedback from the consumers through the employment of technologies (Kennedy, 2006). It is the primary objective the company using CRM strategies to build good business relationship with the consumers and enhance the company’s approach in retaining the consumers and ensuring that they are satisfied with the services and products offered by the organization.


 Supplier relationship management refers to the strategies employed in planning and managing interactions in the company and organizations especially those that supply products and services that maximize the interactions in the organization. It is the primary concern of the SRM to enhance the relationship and the collaborative relationship with the company and its suppliers (Kennedy, 2006).

 The employee relationship management refers to the approaches employed by the company in enhancing its relationship with its personnel. This can be illustrated in having enhanced programs and managerial skills that maximizes better relationship of the company and the employees (Kennedy, 2006). Among the strategies employed in ERM are the enhancement of the workforce system which can be done through trainings and educations, and the giving of grants and incentives.

 2. In regards to the organization you have chosen to analyze this semester, what types of enterprise applications are they currently using and how are they using them? What other enterprise applications might you recommend for your organization, and why?

 In the organization I have chosen which is FEMA (Federal Emergency Management Agency) they have employed Information technology in attending to the needs of their clients. Among technologies they have used are the mobile devices and internet which provide greater and easier access to the agency especially during the times of emergencies and needs (FEMA, 2008). They have even used the biosensors which can help them in locating people during their search and rescue operations. Moreover, the organization had also utilized the leading social network sites for their clients. Through this approach, the reporting of emergency cases is updated and the giving of feedback of the services extended by the organization is enhanced.